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Hi, I'm Tom

After landing my first data job in 2017, I had no idea where this path would lead. But over the past 8 years, I've worked my way up from an entry-level analyst to holding leadership and senior roles across multiple data disciplines.

The best part? I've discovered that data skills aren't just in demand - they're among the highest-paying, most future-proof careers you can build.

Now, alongside my day job as a data engineering and analytics consultant, I use what I've learned to help thousands of people just like you develop high-paying data skills that companies are desperate for.

How I Do It

Every Friday morning, I send out The Data Dose to more than 13,000 readers who know that basic data skills aren't enough anymore.

My controversial take:

Anyone can learn Python basics or watch a SQL tutorial on YouTube. But that surface-level stuff won't get you noticed when everyone else has access to the same free courses.

What you actually need are the real stories from using these tools in actual corporate roles, strategies for navigating both technical and non technical colleagues, and insights on the costly mistakes to avoid - lessons that only come from years of hands-on implementation.

That's what I write about.

Each week, I share the insights that go way beyond the basics - the techniques I use with clients, the automation strategies that actually work in corporate environments, and the mindset shifts that turn you from someone who "works with data" into someone who decides where their career goes.

Why I Do It

I know the difference between being an average earner and a high earner - because I've lived both sides.

Data skills completely transformed my life. They took me from that first junior role in 2017 to leadership positions that would have seemed impossible back then. The financial freedom, the career options, the confidence that comes from knowing you can solve problems others can't - it changes everything.

But here's what drives me: I remember what it felt like before.

The frustration of knowing there had to be a better way but not knowing how to find it. The stress of manual processes that ate your weekends. The feeling of being stuck while watching others advance.

If I can help just one person make that same leap - from struggling with spreadsheets to confidently leading data-driven decisions, from average earnings to premium salaries - then everything I share is worth it.

Data didn't just change my career. It changed my entire life trajectory. And I want to show you how it can change yours too.